Privacy Policy
We care about moms and their privacy.

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from duofitactivewear.com or builtlikeamother.com (the “site” or “our website” or “the website”).

PERSONAL INFORMATION WE COLLECT

When you visit duofitactivewear.com or builtlikeamother.com, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the installed cookies on your device. Additionally, as you browse our website, we collect information about the individual web pages or products you view, what websites or search terms referred you to our website, and how you interact with the website. We refer to this automatically-collected information as “Device Information.”

All of this information helps us create a better experience for our customers. Whether it’s a first-time or a repeat purchase, we want to make sure the only sweat you get is in your workout.

We collect Device Information using the following technologies:

“Cookies” are data files that are placed on your device or computer and often include a unique anonymous identifier. For more information about cookies and how to disable cookies, visit ​http://www.allaboutcookies.org​. They know what they’re talking about!

“Log files” track actions occurring on the website, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

“Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the website.

Additionally, when you make a purchase or attempt to purchase through the website, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information.” It’s essential for any orders you need, so that’s why we collect them.

This also helps streamline your ordering process and keep you updated on your order status.

When we talk about “Personal Information” in this Privacy Policy, we are talking about Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

Good question! We use the Order Information that we generally collect to fulfill any orders placed through the website, including processing your payment information, arranging for shipping, and providing you with invoices and order confirmations. Additionally, we use this Order Information to communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally, to improve and optimize our website. For example, by generating analytics about how our customers browse and interact with the website we can assess our marketing and advertising campaigns’ success. It’s nerdy, but we love getting to know how customers interact with our brand.

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us create a better shopping experience for our customers, protect our business, or for order information, as described above. For example, we use Shopify to power our online store—you can read more about how Shopify uses your Personal Information here: ​https://www.shopify.com/legal/privacy​.

We also use Google Analytics to help us understand how our customers use our website. Again, nerdy stuff. But, if you’re into it, you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/​. You can also opt-out of Google Analytics here: ​https://tools.google.com/dlpage/gaoptout​.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or another lawful request for information we receive, or otherwise protect our rights.

BEHAVIORAL ADVERTISING

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it -work​. It’s a fascinating read!

You can opt-out of targeted advertising by using the links below:

Facebook: ​https://www.facebook.com/settings/?tab=ads

Google: ​https://www.google.com/settings/ads/anonymous 

Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personaliz ed-ads

Additionally, you can opt-out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at ​http://optout.aboutads.info/​. No judgment here.

DO NOT TRACK Signals

Please note that we do not alter our website’s data collection. We use best practices when we see a Do Not Track signal from your browser.

YOUR RIGHTS

If you are a European resident, you have the right to access the personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

If you are a European resident, we note that we are processing your information to fulfill contracts we might have with you (like if you make an order through the website) or pursue our legitimate business interests listed above. Please note that your information will be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION

When you place an order through our website, we will maintain your Order Information for our records unless and until you ask us to delete this information.

CHANGES

We may update this privacy policy to reflect changes to our practices or other operational, legal, or regulatory reasons.

CONTACT US

For questions/concerns, more information about our privacy practices, or if you’d just like to send us a nice note, please email us at info@builtlikeamother.com.

Mail can be sent to the following address:

duoFIT Maternity Activewear
PO BOX 8780
Prairie Village, KS 66208-1858